The banner advertisement changing route guide into fine art.

The event promotion banner for Yebisu International Festival for Art & Alternative Visions held in Tokyo Metropolitan Museum of Photography. We aimed people come to the festival feeling freely as well as promoting it to all over the country. Therefore we created this online ad that guides you from your nearest station to the museum by using a Japanese inland route search engine of train, express and airplane. It leads you to the festival with artistic effects of design tone and animations.